Does the acronym Narec mean anything to you? Would you have had any idea where the Duke of York was opening these new multi-million business venture centres today if it had been reported firstly and solely as Narec?
Unless you are a scientist and you have your eco-ear to the ground possibly not. In fact it stands for National Renewable Energy Centre.
To us Namiacs we are not unduly surprised when scientists on a project team request a descriptor name. Sometimes a descriptor works very well, other times the descriptor would sit better as the tagline.
Narec is far easier for me to pronounce than the county where they are in Northumberland, England. (Oh this word caused me eons of anguish as a child as I stuttered over it!)
It is also co-incidental that the birth of these renewable energy centres comes hot-footing on the heals of the announcement of the forthcoming Royal birth of the Duke and Duchess of Cambridge. The news ghouls are all out second guessing what the infant will be called if it is a girl or a boy. I’m hoping they go for a name that is original and personal to them and not merely passed down from generations of Royalty old, tired and boring names.